For this new venture, we developed a distinctive and artisanal brand identity.

Description

Logo, Business Card & Stickers – Williams

For the new venture Williams, founded by William Rijnen, we developed a distinctive and artisanal brand identity. The brand stands for “naturally delicious” – pure products without additives, created with a strong focus on quality and flavor.

We designed a stylish logo that highlights craftsmanship and authenticity. This became the foundation for the business card and product stickers, together creating a consistent and professional brand identity. The combination of soft mint green accents with warm brown tones emphasizes Williams’ natural and honest character.

Williams’ products are available at De Ster Kaas Culinair, where they immediately catch the eye thanks to their fresh, contemporary packaging.

Credit for the catchy slogan “Naturally Delicious” goes to Sabrina Mutsaarts-Istas, who perfectly captured the essence of the brand.

With this brand identity, Williams has established a strong foundation to bring his unique, healthy, and flavorful products to market.

Client
Williams

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